liquid lipstick

Beauty Review: Locallure Lipsticks*

A few weeks ago, the brand Focallure reached out to me to review some of their products. It’s been a hot minute since I accepted products for review, but recently I’ve been trying to find passion for my hobbies again (there may or may not be a blog post or newsletter coming about this…) and it seemed like perfect opportunity.

Focallure is a brand primarily sold on Amazon—if you’ve ever started browsing for a lip product, you’ve probably run into them. They sent me 4 products in total: two of their metallic liquid lipsticks and two of their moisturizing lip balms. I’ll review the liquid lipsticks first, then the lip balms. Let’s dive in!

Focallure Metallic Liquid Lipsticks

I received the shades Painkiller and Dying Star. Painkiller is a metallic, super dark red. Dying Star is a pale, glittery pink—it has a lot of glitter.

When I first received this shade, Painkiller, I swatched it on Danny’s hand. When I tell you that swatch withstood nearly an entire day and I finally had to scrub it off of him with my Junoco Cleansing Balm, I’m being serious. This liquid lip has lasting power. And even better, it’s not actually as drying as I remember a lot of matte, superstay formulas to be. It’s not a day color for sure—but if you’re looking for a Halloween lip for a specific costume (or you’re maybe just more daring than me), this is a great option. It will withstand a lot of things.

The shade Dying Star is not nearly as dark as Painkiller and while it required some cleansing balm to remove after swatching, it doesn’t feel as nearly longlasting as Painkiller. It’s also a little more day appropriate—although, it is… so glittery. I had glitter everywhere. It’s not the worst thing in the world, but it’s certainly a little inconvenient. I really like this shade and I think it would actually be a great topper for other lipsticks or with a gloss.


Focallure Lip Balms

I received 2 of Focallures’s lip balms—one is a true balm that appears to be PH color changing (the left) and one is more tinted (left). Unfortunately, I can’t find these specific shades on their storefront, but there are similar varieties.

The true balm is really pretty—I mean, it has inset glitter. The packaging is also very cool; the cap is magnetic, so it makes it a little more sturdy for a purse. I didn’t realize it was color changing at first, but as I swatched it, I noticed how pink my lips looked. It wasn’t bad, but as we all know, those PH color changing products all go the same color of pink—so if you’re not a fan of that pink, it’s probably not for you.

The other balm had a color that reminded me very much of 2016. You know those very gray-toned mauve pinks that were slightly liver-y? It’s like that. It would probably look much better on a different skin tone, but it’s not for me. The formula was very hydrating, but again, it had so much glitter that removing it became an issue and I can’t imagine reapplying would be very fun. I would pass on these more lipstick-style lip balms, but I do like the true balm variety.


Disclaimer: As denoted by the asterisk (*) in the title of this post, these products were sent to me for free in exchange for review. Posts like these help me keep the lights on here at WBP! If you’d like to learn more about my disclaimer policy, click here.

My Top 3 Favorite Liquid Lip Formulas

My Top 3 Favorite Liquid Lip Formulas | Writing Between Pauses

Liquid lipsticks are here to stay, it seems. Even as we transition to the trend of glossier lips, I still find most beauty gurus and influencers are using liquid lipsticks as a base—them using gloss on top.

I’m still not a fan of lip gloss. I lived through the early 2000s as a teenager, thank you very much, with my hair nearly semi-permanently attached to my lips thanks to thick, sloppy Victoria’s Secret glosses. I’m not ready to revisit that era, just as I will never revisit low-waisted jeans, peasant tops, or skirts over jeans.

I am, as you probably know, a big fan of a liquid lipstick. Liquid lipstick has all the things I love about lipstick (color payoff, looking put together even when I’ve just rolled out of bed) and corrects all the things I don’t like about lipstick (having to reapply 4000 times before and after eating, risking having it all over my face at any moment).

When it comes to formulas, we all have our favorites. Some people hate a really powedery feeling formula and some people love it. Some people don’t like super drying formulas. And if you’re like me, and you’re getting older, and you find liquid lipsticks feather, you start to get incredibly frustrated by the options out there.

I’ve done the legwork, the research, everything. I’ve tried all the liquid lipsticks I can find and I’m here to tell you my 3 absolute favorite formulas.

But first, let’s talk a bit about my criteria for my favorites.

1) I like a quick drying formula. I don’t like waiting around for my lipstick to dry before I move on.

2) I like long lasting formulas. I should be able to drink coffee and 1) not get it everywhere and 2) not have to reapply afterwards.

3) I like somewhat comfortable formulas. That is, it doesn’t feel like I’ve put a clay mask on my lips.

best liquid lipstick formula

Favorite Formula #1: Wet’n’Wild Liquid Catsuit

If you’ve read my blog before, you know that Wet’n’Wild Liquid Catsuit is one of the best liquid lip formulas… at least in my book. Fast drying? Check. Comfortable? Absolutely. Staying power? Yes. And even better? They cost $5. $5!!! For one of the best liquid lips out there. I’ve written about them a lot before, so I don’t need to say much more except that… if you want the most bang for your buck, get to your nearest Target, Walgreens, or Walmart, and buy at least the shade Rebel Rose.

Favorite Formula #2: Anastasia Beverly Hills

I buy ABH Liquid Lips exclusively at TJ Maxx or Marshalls, because they alway shave a ton. So while I can’t speak to the price range (they’re $20 normally), I can say with confidence that they are one of my favorite formulas. They dry down really fast and are very comfortable. I would actually say the ABH formula is the most comfortable formula of the 3 I’m writing about today. It feels like you don’t even have lipstick on—that’s how comfortable it is. They have great color pay off, of course, and are incredibly long lasting. Plus, the fact that you can often find them for a discount is a huge bonus to me; I’m never one to spend $20 on a lipstick unless it is the holy grail… and these kind of are holy grail liquid lipsticks.

Favorite Formula #3: Too Faced Melted Mattes

When I bought the Christmas set of liquid lipsticks from Too Faced, I didn’t have super high hopes for them. I just really liked the theme. However, they have quickly become some of my favorite liquid lipsticks and the shade Sugar Cookie is actually one of my daily go tos. It’s the perfect pale pink nude. Melted Mattes check all the boxes, of course: they are fast drying; they are long lasting; and they feel relatively comfortable. I do have issues with darker shades, like the Cinnamon Bear shade, feathering—so I make sure to use a liner. However, at $21 a pop, they aren’t something I buy a lot of. However, if you can find gift sets, you often get deluxe sample size (which are plenty big) for a pretty affordable price. I always keep my eyes peeled for them!