Instagram is a social media platform that I really struggle with. I don't like themes (expect a post on this soon) and I don't really get the need to make my house, or life, or child, or self, seem perfect. Sometimes, I feel really jealous over curated Instagram profiles because it just seems to take so much work.
One of the most challenging parts of Instagram is writing captions. Seriously, captions. I can have a good photo and a good idea. But then I'm stuck, staring at that caption box. Like, what do I put here? What works?
I gathered up a few resources to come up with a few ideas. Here they are.
1. Write to engage.
This is something I struggle with. When I post photos, I try to post something I think is funny or related to the photo. But on Instagram, when it comes to getting people's attention, there is a benefit to writing something that engages other people. This is a great post on doing just that.
2. Be brief.
Does this feel like it is at odds with that first point? A little bit. But here's the truth: it's possible to write engaging captions, without going on for sentences. I definitely try to keep my captions two sentences or less. Although I follow some great accounts (like my friend @poesyross) who use longer captions to great effect. For more about writing with brevity, click here.
3. Make sure to edit.
This goes without saying: before you hit post, make sure to proofread. I've definitely hit post before write as I notice a glaring, huge typo on my post. Oops. Not the most professional looking, for sure. For more on editing for length & more, click here.
4. Use a quote.
Here's the thing: sometimes, there just aren't words. You have a great photo. You know what time you need to post for maximum engagement. You have everything ready. Except words. Grab your favorite (related) quote, add a question, and post it with your favorite hashtags. Easy peasy. Pinterest is a great source for great quotes. Click here to view some!